How will my target Audience look?

The image above identifies that my target audience for "Foundations" is ideally teenage girls and young adults from the ages of 13- 24.

Planning: Post analysis of original music video

Analysis of original video on Prezi

Planning: Permission to use locations

Planning: Permission to film

Whilst deciding on what locations to film at, we looked into filming at the Hummingbird Bakery because it goes with our branding image of the artist and music video as well as appealing to our target audience. We had to ask for permission by emailing their PR team, here is a screen grab of the email we sent to them:

Hopefully we can get there permission to film at one of their branches as we feel it will make our music video a bit more special.

Planning: Location research

While discussing locations, our group decided we wanted some interior locations such as a cafe, which lead us to hummingbird bakery. Hummingbird bakery is a bakery shop which specialises in cakes of all different flavors  being sweet and sugary the interior was also the same with loads of pink and purple colours.  We visited the nearest branch to us which is situated in Angel, but found that it is too small to film in, which prompted our group to discuss our project with the store manager, in which she suggested to contact the PR division, which will help us. While, sending an email to PR; we started searching other branches and liked the size of the Spitalfields branch. We also hoped that we can promote their brand in our music video, so that our target audience can visit this shop and produce more sales. If more sales are being produced, the artist will also become promoted and more popular.

Because we want to film some parts of our music video on London streets, we went around searching for some discreet locations, that won't be too busy. Our group found a nice location not far off from our college, that gives a old London kind of vibe.

Planning: Location shortlist

• Brick lane (street art)

• Regents Park (fountain)

• London streets

• Regents Park (playground)

• Green Screen (images projected onto the green screen)

Planning: Brand image of Kate Nash (Magazines)

http://www.fashionmusicstyle.com/                    http://www.nme.com/magazine

                                                         http://www.random-magazine.net/

Here are different magazines with Kate Nash on the front cover.In theses pictures, the audience instantly get the impression of an artist who is quirky and 'indie style' if they do not know who she is. This is portrayed by her costume especially in magazine 1 & 3, where she wears funky garments(e.g skull necklace, vintage bob  eccentric clothing, striking make-up etc). In magazine 2, the image Kate Nash portrays is a more down-to earth, indie pop and quirky girl, which is our aim for when we create our music video and Digi pack.She is also smiling, which is reassuring and gives off a more natural  'Kate Nash' rather than portraying her egos in magazines 1&3. However, there are some similarities that I admire in all magazines:

.The font used is bold and striking
.Her name is printed in Caps lock, to engage the audience.
.Medium shot is used, to expose her face, which is most important.
. All 3 magazines target a specific audience which corresponds with her genre for e.g
1. FMS magazine targets teenage girls who are into indie pop music, and fashionable artist
2. NME is mainly a male magazine. Kate Nash may be used in the magazine to attract a larger male fan base, however they use Jack Penate in the front page too - to help increase larger fan base, because he is male.
3.RANDOM magazine is targeted at sophisticated young female adults with a distinctive dress sense, and a love for elctropop and indie pop music.

Kate Nash appears in all three magazines to mainly attract a larger fan base of alternative genre, to increase fa base and become more popular in other similar genres, other than just in the indie pop genre. These information has given me ideas on how to attract a larger fan base, to when we come to create our own digi pack and music video.