Here are some bits is the music video 'Foundations'. In the first mini -make, there is a shot of a 2 plates with sushi and other mini meals. In the section GIF, we see Kate Nash eating Lemons, as she says in the lyrics. This will be the only section were we take it directly, because it is significant in the song and the meaning is amplified - the lemons represents Kate Nash's bitterness, which is interesting to use.
How will Our music video differ?
After I saw this shot, I thought of the idea of promoting a brand food label in the music video, which is 'Hummingbird Bakery' or our back up plan 'The Banksy Cafe'.Furthermore, the animation in the video inspired me to expand this motif with other elements for example using animation on cupcakes, cup of tea etc. This is the only base track that will be done indoors, the rest of the base tracks will be outside, in 5 different locations.
In the section GIF, we see Kate Nash eating Lemons, as she says in the lyrics. This will be the only section were we take it directly, because it is significant in the song and the meaning is amplified - the lemons represents Kate Nash's bitterness, which is interesting to use. All these examples I have mentioned will look brilliant once put together , and will strongly relate to the targeted audience because of the creativity used.
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