Wednesday, 17 October 2012
Planning: Music Video Introduction Idea
I have been thinking long and hard about the structure of our music video. I wanted our music not to look typical and something that has been seen before -so I browsed few more video that will also influence our music video in terms of edits, mise-en.scene etc. I came across my favorite artist Michael Jackson's 'Jam' music video. This song came out in 1992 and was part of the 'Dangerous' movie package. I used to watch this music video a million times when I was a child. I still admire the way in which it introduces him, by zooming past the setting for about 1 minute, just the build up the tension rather than just showing him instantly. Here is an example of what I mean. I think our target audience would admire this technique too because it exposes the locations and settings (which sets the theme of the music video) and will keep the target audience watching. Please watch from 0:20- 1:00. If you really like the song, you can watch it all!
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