We are going to include as split screen at the beginning of out music video (as indicated in the story bored). I think this will be effective as it will introduce the 'theme' of the music video, which is essential into attracting the right target audience. Each image on the split screen is vibrant and eye-catching, and reflect a different aspect in the music video e.g the Brick Lane logo represents a base track that will take place there.
Another music video which use split screen effectively is the Little Mix music video 'Wings'. This is also the first thing the audience see, and each image is also vibrant because of the colours and costume (make up) used. Each member represent a different personality and interest. In the first box, Jesy represents the urban era, with a fierce attitude because of her red hair. In the second box, Leigh Ann represents the old school 80s theme because of the vintage type of graffiti in the back ground, and tight, curly hair (which was the official 80's hairstyle). The third box with Jade represents the quirky vibe that are now become a popular trend. This is indicated through the black bow tie. And lastly, Pierre's box . The flowers may indicate her selfless personality and effortlessly sleek and sophisticated dress sense.
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