Research: A short summary of the main points of Vernalis's theory

Carol Vernallis studied editing and camera work closely in music videos. She observed that edits in music videos come much more frequently than in film, that many stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.

• The usual rules of 'continuity' editing are broken in order to draw attention to what is on screen
• Edits may be really obvious to draw attention to themselves, such as wipes and special effects added
• Jump cuts are often used
• A master shot is frequently used to give the video a structure
• The camera may move in time with them

Example: