The main thing I particularly like about this music video is
that it oozes quirkiness. The music video mainly demonstrates the ideas portrayed by Carol Vernallis in terms edits. It uses the simplicity of the costume change and
location –alongside with the advanced use of edits and a verity of camera
shots.
According to Laura Mulvey's theory, representation of genders are always included in music videos. In the A2 music video, the targeted audience is older teens because the main characters are also older teens. Furthermore, the theory based on Andrew Goodwin also relates to this music video. For example, the video uses disjunction. The lyrics do not contradict the music video; which I thin works better, as typical 'relationship scenes' are outdated and cliche. So therefore, by using simple locations, costume change and quick paced edits, its makes the music video more effective.
It just shows that a successful music video does not have to be extremely expensive with the props and the location etc; instead, linking the theme with appropriate costume and location will be more than enough. In making my own music video with my group, I want to in-cooperate quirky/vintage mise- en-scene and related locations as the music choice I'm after is very quirky and comic style.
According to Laura Mulvey's theory, representation of genders are always included in music videos. In the A2 music video, the targeted audience is older teens because the main characters are also older teens. Furthermore, the theory based on Andrew Goodwin also relates to this music video. For example, the video uses disjunction. The lyrics do not contradict the music video; which I thin works better, as typical 'relationship scenes' are outdated and cliche. So therefore, by using simple locations, costume change and quick paced edits, its makes the music video more effective.
It just shows that a successful music video does not have to be extremely expensive with the props and the location etc; instead, linking the theme with appropriate costume and location will be more than enough. In making my own music video with my group, I want to in-cooperate quirky/vintage mise- en-scene and related locations as the music choice I'm after is very quirky and comic style.
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