Research: CAROL VERNALLIS THEORY

Music videos are the key elements in the music industry, if not the most important. Music videos enable the audience to see another side to the artist, and allow the artist to promote a song through visual elements. A study, conducted by Carol Vernallis, includes valid points in the way music videos are constructed in terms of editing and camera work. Her studies contrast with the way TV dramas are edited and highlight these differences; there is always a unique meaning to why the processes of creating a music video and creating a TV drama differ highly.

Some of these main points of a MUSIC VIDEO include:

. Editing usually found in classic broadcast fiction is broken in order to draw attention what is on screen.

. Jump Cuts are often used to contradict the pace of the song, and keep the audience engaged.

.Special effects in music videos such as split screen, swipe help to make the MV more attractive and draw attention, keep the audience ‘glued’ to the MV.

.Music video ALWAYS breaks the fourth wall, which is VITAL to create a rapport with the audience.

Main points in the way TV DRAMA is constructed:

. Edits are less frequent, so that audience can take into account what is going on.

. TV dramas HARDLY break the fourth wall as it will loose on realism. How ever if they do in some circumstances, it will only be for a very short period of time and for humor. Maintaining realism is a key element in TV drama.

. No base track is required, as TV dramas reflect ‘real life’. In real life, you do not go back to the same place and repeat what you said. There is no specific structure.

.Jump cuts may be used to highlight a fight scene, but it is never used throughout.Fresh Prince of Bel -Air.