Planning: Analysing a previous A2 music video

As we will be creating our own music videos, I began analysing some previous music videos from last year, to see how my final outcome could possible look like. I came across a remake to “Feel So Close” by Calvin Harris, which used the structure of disjuncture, as the music video as a whole had no connection with the lyrics. Firstly, what I found was their version had a burst of colours present throughout the entire footage, making it exciting and vibrant; the costume of the main singer also used colour, making him stand out against the backdrop.  What I like most about this music video is the creativity, in ways of them incorporating their own artistic abilities to fit the nature of the song. Also, the use of different paint reinforces the vibrancy of colours. Their music video is aimed at young adults, and opposes the negative stereotypes of teenagers by showing them in a positive light. Furthermore, I found that this group used a lot of footage of different things, and it came together really well without confusing the viewer; they managed to use a wide variety of camera angles as well. These different shots are also in sync with the beat of the song, changing every time the beat changes.

The setting of the song has been placed in numerous locations, a skate park, dance studio, art room and also used a green screen, I think it works well with their song because it’s fast and moves quickly to another shot. In comparison to the original music video, they also use disjuncture and present a fun and lively atmosphere. However, my only critique for this is that the dance scene could have been shot better, as not all the camera angles were framed very well. Despite this, the song almost encourages the audience to join in as it is of dance-pop genre. 

Here are some still from a previous A2 Music Video, which presents a burst of different colours to add to the exciting atmosphere of the song