Research: Summary of the points of Andrew Goodwin's theory

Andrew Goodwin is a music director and he believed that all pop videos had a different structure rather than a traditional narrative analysis. Andrew Goodwin said that pop videos approach a different angle to novels and films and the reasons for the different narrative style are: 

• Pop videos are built around songs
• The pop video uses the singer both as a narrator and as a character
• The singer often looks directly at the camera

Pop videos rely on repetition, videos often repeat images and/or parts of the song. Intextuality means we can become familiar with the genre and have certain expectations. 

The visualisation of a song may go beyond the original meaning. Some videos may add meaning to the song, some may have nothing to do with the song and some may be used as a tool for advertising. Therefore it can be said that there are three types of relations between songs and videos:

• Illustration: this is where the video tell the story of the lyric

• Amplification: Occurs when the videos introduce new meanings that to not contradict with the lyric but add layers of meaning

• Disjuncture: This is where there is little connection between the lyric and video or the video contradicts the lyric