Thursday, 27 September 2012

Planning: Brand image for Kate Nash (Twitter Page)

szl2Hx on Make A Gif, Animated Gifs

This is Kate Nash's twitter page. As you can see, she is advertising her gig on the back page of  her twitter page. She simply tweets any updates on her album or concert tickets, or perhaps even asks her followers  what they have been up to, so that she can create a rapport with her followers. By doing so, she will be able to receive increasing number of album sales or gig tickets, because of her constant interaction with her fans.

The twitter page exposes the brand image which is :indie, old school/ vintage. This is portrayed by her 1950's inspired hairstyle and makeup, and the fact that the picture is in black and white, which creates that old school feel. Her image reflects her genre of music which is cross between indie pop. The targeted audience for Kate Nash based on this image is young adults (17- 24) with a distinctive dress sense.

This has inspired me for when we create our own website. The website will reflect the music video (vintage alleyways  regents park) and will be as a back image for our own website. The mise-en-scene

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